The long-awaited release of TREASURE's 3rd mini album 'LOVE PULSE' is here, and with it, the massive [PULSE ON] tour kicks off in Seoul! For all the Treasure Makers, we've put together must-visit spots where you can celebrate the new album. This unique fan tour lets you enjoy the best of Seoul while following in the members' footsteps. If you want to feel TREASURE's passionate 'pulse' for yourself, get ready to explore Seoul now!

Treasure is officially kicking off their second chapter with their third mini-album, LOVE PULSE, and the tracklist poster is finally out! The album features four songs that are sure to be instant hits: EVERYTHING, the title track PARADISE, NOW FOREVER, and BETTER THAN ME. The production team includes YG's top-tier producers like CHOICE37 and DEE.P, and even better, our own rap line—Choi Hyunsuk, Yoshi, and Haruto—lent their talent to the rap-making. It’s no wonder YG's executive producer, Yang Hyunsuk, called this the beginning of their next era. The excitement is building, especially since they've already dropped the choreography practice video for EVERYTHING, giving fans a sneak peek into what’s to come!

TREASURE's new tour is finally here! They're kicking things off in Seoul from October 10–12 before hitting 11 other cities across Asia, including stops in Japan, Taipei, Jakarta, and Bangkok. You know these "stage masters" are famous for their explosive energy, so get ready for another round of incredible, can't-miss performances!

• Treasure Tour in Seoul 🎟️

Celebrate TREASURE's 3rd Mini Album [LOVE PULSE] at a special pop-up store designed with the album's energetic and stylish mood. The space features exclusive unreleased photos, a limited-edition photo booth, and official merchandise (MD) for sale. Visitors will also receive special perks and can enjoy a media art display with new content screened daily.

• See more

To celebrate TREASURE's 5th debut anniversary, special edition artist frames have been released at Photoism, Korea's iconic 4-cut photo booth brand. Fans can now find both brand-new and beloved returning encore frames featuring the TREASURE members. 📆 August 1 - 31, 2025 📍 Where? All Photoism stores and Photoism Colored stores

Heading to the YG building? Don't miss the official merch store right next door! It's packed with goodies from your favorite YG artists like TREASURE, BLACKPINK, and BIGBANG—think albums, light sticks, and tons of photocards. They're always dropping limited and exclusive items, so you never know what you'll find!

Starting from the hip-hop mecca of the YG headquarters, to the traditional charm of a hanok village, and finally the beautiful night view of Seoul! It’s a journey to enjoy the charms of Seoul while following in the footsteps of the TREASURE members. ✔️ Start at the new YG building, TREASURE's home ✔️ Have lunch at a famous ramen restaurant in Hongdae with the members' signatures and favorite dishes ✔️ Take photos at Ikseon-dong Hanok Village, a filming location for 'TREASURE MAP' ✔️ Visit Dongdaemun Design Plaza (DDP), which the members have also visited, and then go up Namsan Tower for a night view